Then I began to wonder about the similarities with churches. If there was a large convention for pastors called “CongregationCon,” what would a reporter say? Consider these parallels in the landscape for movie theaters and churches:
- Just like movie theaters, church attendance was declining before the pandemic, and current attendance is significantly below pre-pandemic levels.
- People have a wide range of options for entertainment, and they became more accustomed to those options during the pandemic. People who are looking to fill the “God-shaped void” in their lives are also presented with many options for doing so.
- Movie theaters are tied to their physical facilities, just like many churches.
- Regardless of the optimism expressed by CinemaCon participants, the future is very uncertain for movie theaters. While I am absolutely confident that the big “C” Church will prevail, the way that plays out for individual congregations is not at all clear.
Despite these realities, I am not pessimistic about the future landscape for ministry. We should, however, avoid the head-in-the-sand thinking I heard from the theater executives. Rather than waiting for the next blockbuster, the theater industry should rethink it’s strategy. The same can be said for churches. I am not saying we should rethink our mission of sharing the gospel and loving people as Jesus did. “Strategy” describes the ways that we are pursuing the mission.
I don’t know what your new strategy should be, but my hunch is that it should include several elements. One is a strong external orientation that seeks to reach unchurched people and make a positive difference in your community. Another is an increase in experimentation. Trying several different short-term ministry efforts can help you determine what will be most effective in your context. A third element is more honest evaluation of what is working. Finally, the new strategy may result in fewer internally-focused programs and less staff to lead/support those programs.
I wouldn’t want to invest in a movie theater right now. But I’m all in for an investment in the church … as long as we’re willing to take a fresh look at the strategies that will help us accomplish our God-given mission.