- No decision is immune from the possibility of opposition. If you make a decision thinking that “no one will care,” you may be in for a surprise. I’m not saying that you need to agonize over every decision – if you do, you’ll never get anything done. But at least pause long enough to consider the potential for pushback.
- A well-organized, vocal minority can seem much bigger than they are. One of the challenges for a leader is to discern the difference between opponents that are serious versus ones that are just loud. While both may deserve respect, a small minority shouldn’t be allowed to hijack the decision-making process (or reverse a decision).
- Opposition doesn’t necessarily fade away over time. I’m amazed at how long people will campaign against a decision, sometimes long after the decision has been made. Whether they’re trying to reverse the outcome or protest against the leadership, opponents may linger.
- The internet has fundamentally changed the rules for opposition. It is much easier today to create a web page or start a social media campaign to build support against a decision. Leaders who ignore this reality do so at their peril.
- The internet has also changed how leaders can rally their own support. You can be a victim of the internet, or you can use it as a tool. That could mean responding directly to opposition, encouraging supporters to chime in, or simply reinforcing key messages while ignoring minor controversies.